TECHNICAL MARKETING MANAGER

Company: FUJIFILM Corporation
Location: Albany
Posted on: November 12, 2024

Job Description:

OverviewWe are hiring a Technical Marketing Manager - Motion Production . TheTechnical Marketing Manager - Motion Productionis responsible for executing technical marketing strategies that will enhance product adoption and market growth for motion production products. This role involves collaborating with the sales and marketing teams to effectively communicate technical features and benefits to target audiences. The Technical Marketing Manager will also oversee field testing, conduct competitive analysis, and support field marketing efforts by collaborating with a team of Field Marketing Technicians. The position reports directly to the Director of Technical Marketing - Motion Production.FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular INSTAX - line of instant cameras, smartphone printers, instant film, and accessories . The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Graphic Communication Division utilizes its extensive industry knowledge to develop fully supported traditional and digital print solutions for industries including commercial print, wide format, and packaging with its comprehensive line of digital inkjet presses, production toner printers, and software. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes. The Non-Destructive Testing Division delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries.External USRESPONSIBILITIES:

• General Technical Marketing Support:
• Implement comprehensive technical marketing strategies for motion production products that align with overall business goals and objectives.
• Identify and communicate the key technical features and benefits of motion production products by creating compelling technical marketing messages that resonate with target audiences.
• Product Launches and Campaigns:
• Contribute to and orchestrate the technical aspect of product launches, including the creation of technical documentation, positioning documents, presentations, product demonstrations, whitepapers, case studies, webinars, and videos, to educate and engage potential customers.
• Coordinate with the marketing team to develop and execute marketing campaigns that highlight the technical capabilities of motion production products and ensure technical accuracy and consistency in all marketing materials.
• Customer and Partner Engagement:
• Act as the primary technical liaison for key customers and partners, providing technical support and addressing inquiries related to motion production cameras and lenses.
• Conduct technical training sessions and workshops for the internal field marketing team, customers, partners, and internal teams to enhance product understanding and adoption.
• Market Research and Analysis:
• Conduct market research to understand industry trends, customer needs, and competitive landscape.
• Analyze technical marketing performance metrics and provide insights and recommendations for continuous improvement.
• Cross-functional Collaboration:
• Work closely with sales and marketing teams to inform product development and ensure technical marketing efforts are aligned with product development and sales strategies.
• Provide technical input and support for sales and marketing initiatives, including trade shows, events, and online marketing activities.
• Technical Expertise:
• Stay updated on the latest advancements in cinema camera and broadcast optics technology and industry standards.
• Serve as the in-house technical expert for motion production cameras and lenses, providing guidance and support to internal teams.
• Brand Building:
• Enhance the company's reputation as a leader in motion production technology by participating in industry events, speaking engagements, and contributing to industry publications.
• Develop and maintain strong relationships with industry influencers, media, and technical communities.
• Field Marketing:
• Participate in the execution of comprehensive field marketing initiatives to drive sales and brand awareness for motion production cameras and lenses.
• Ensure that field marketing activities align with overall marketing strategies and objectives.Required Skills/Education

• High School Diploma or GED (advanced degree preferred)
• 5+ years work experience in a fast paced and highly competitive sales environment.
• Ability to research and analyze various different types of data and make sound business judgments focused on achieving results.
• Ability to prioritize work and sales opportunitiesDesired Skills:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential tasks.
• Highly focused and results-oriented; able to identify goals and priorities and resolve issues in initial stages.
• Demonstrated ability to work independently and in a close team environment, self starter who can motivate others.
• Understand how to closely manage and cultivate an ongoing pipeline for B-to-C and B-to-B sales channels.
• Possess exceptional communication/interpersonal, analytical and problem solving, and technical skills.
• Proficient computer skills using Word, Excel, PowerPoint, and Outlook.
• Effective Time Management skills.
• Extensive hands-on experience in the areas of sales and marketing.Salary and Benefits:
  • up to $85,000 depending on experience
  • Medical, Dental, Vision
  • Life Insurance
  • 401k
  • Paid Time OffEEO/AGENCY NOTESFujifilm is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, and any other status protected by federal, state, or local law.To all agencies: Please, no phone calls or emails to any employee of Fujifilm about this requisition. All resumes submitted by search firms/employment agencies to any employee at Fujifilm via-email, the internet or in any form and/or method will be deemed the sole property of Fujifilm, unless such search firms/employment agencies were engaged by Fujifilm for this requisition and a valid agreement with Fujifilm is in place. In the event a candidate who was submitted outside of the Fujifilm agency engagement process is hired, no fee or payment of any kind will be paid.*#LI-RemoteJob Locations USPosted Date 17 hours ago (11/8/2024 8:33 AM)Requisition ID 2024-32508Category MarketingCompany (Portal Searching) FUJIFILM North America Corporation - Optical Devices Division

Keywords: FUJIFILM Corporation, Chicopee , TECHNICAL MARKETING MANAGER, IT / Software / Systems , Albany, Massachusetts