SENIOR ANALYTICS MANAGER, DIGITAL MARKETING ANALYTICS

Company: Connelly Partners
Location: Boston
Posted on: November 6, 2024

Job Description:

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
DEPARTMENT MISSION
The analytics team partners with its clients and agency co-workers to help answer three fundamental questions: what happened? so what? and what's next? Our answers to these questions are rooted in and driven by data. As such, we are experts in leveraging data to measure marketing results, analyze trends and relationships, and identify opportunities for improving marketing and business performance over time. Ultimately, we believe data itself is not a competitive differentiator, rather how a company makes its data actionable that will determine its competitive advantage.
JOB PURPOSE
We're seeking an experienced Analytics Manager to lead digital marketing analytics for clients across industries. This role involves managing and mentoring junior analysts, collaborating with cross-functional teams, and delivering insights that drive our clients' strategy. The ideal candidate will have a deep understanding of media planning and buying, website tracking and analytics, advanced analytics techniques and the ability to translate complex data into actionable insights.
ESSENTIAL JOB DUTIES

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• Lead a team of 1-2 junior analysts, providing mentorship, guidance, and professional development
  
• Own end-to-end client deliverables, translating complex data analyses into actionable insights
  
• Develop and maintain comprehensive measurement frameworks across paid media, owned, and earned channels
  
• Drive optimization strategies through advanced analytics, A/B testing, and customer journey analysis
  
• Partner with media planning teams to inform campaign strategy and budget allocation
  
• Design and implement custom tracking solutions and analytics implementations
  
• Create automated reporting solutions and interactive dashboards
  
• Present findings and recommendations to senior stakeholders and clients
  
  QUALIFICATIONS
  
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  • 8+ years of experience in digital marketing analytics
    
  • Strong expertise in web analytics platforms (i.e., Google Analytics, Adobe Analytics)
    
  • Proficiency in media platforms and performance analysis (i.e., Google Ads, Meta Ads, programmatic)
    
  • Advanced knowledge of tag management systems and tracking implementation (i.e., Google Tag Manager, TealiumIQ)
    
  • Experience with business intelligence and visualization tools (i.e., Looker Studio, Tableau, Power BI)
    
  • Strong SQL skills and experience with large datasets
    
  • Proven agency track record of leading analytics projects and managing client relationships
    
  • Experience managing and developing junior team members
    
  • Knowledge of marketing mix modeling and multi-touch attribution
    
  • Experience with statistical analysis tools a plus
    
    ABOUT CONNELLY PARTNERS
    At Connelly Partners, our vision is to be the world's most aggressive advocate of the human voice and our day-to-day mission is to shine a light on the importance of human truths and their power in a data-driven world.
    To protect our brands from self-importance, every team member has a role in amplifying their heartbeats and embracing empathy over entertainment. We value the importance of data, but also the power of emotion. We use data to ask better questions and are in the business of pursuing the WHY.
    Headquartered in Boston, with a European hub in Dublin, not New York or London and another hub in Vancouver, not Toronto, we're firmly rooted in shadow cities with an independent fire and a full-service approach. All resources are offered in-house for efficiency and consistency - strategic planning, creative, production (including an onsite studio), analytics, media, influencer marketing, social media, PR, technology and shopper marketing.
    
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Keywords: Connelly Partners, Chicopee , SENIOR ANALYTICS MANAGER, DIGITAL MARKETING ANALYTICS, Executive , Boston, Massachusetts