Associate Director, E-Commerce

Company: Sun Pharmaceutical Industries, Inc.
Location: Hawthorne
Posted on: October 7, 2024

Job Description:

The Associate Director, E Commerce will participate in the preparation, development and execution of digital strategy to achieve sales goals for own label and branded products through the implementation and optimization of various web-based channels. This role will define KPIs and deliver analytics that drive growth and strategy development to increase traffic and maximize returns though our external partnerships. -Duties and responsibilities -Responsible for the overall management of the E-comm Business including but not limited to preparation of Annual Budgets, Monthly forecasts, Achieving Sales Targets, Inventory Management, Accounts Receivables etc.Extensive Knowledge of 1P and 3P relationship with Amazon Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the e-commerce strategyDevelop KPIs and manage all aspects of web analytics related to e-commerce programs and communicate relevant information to team members, outside agencies, executive leadership and cross-functional partnersAnalyze and monitor the KPIs including revenue, conversion rates, average order value, customer lifetime value, net profit, customer acquisition cost, returns on Ad spend, shopping cart abandonment rate and othersResponsible and Hands-on Experience for collaborating with cross-functional partners to manage all aspects of the e-commerce business including business planning, content strategy and development, promotional campaigns and other online marketing, brand design, website design, customer service, web analytics and web technologiesGenerate and implement new sales and dynamic marketing initiatives to increase e-commerce revenue and profitabilityParticipate in the planning and ongoing management of budgets to ensure KPIs are achievedCollaborate with technology team and marketing teams to ensure that we have the technical capability to deliver, measure and optimize the success of e-commerce marketing campaignsManage the user experience of the product and website including site navigation, content development, checkout funnel and promotional campaigns ensuring consistent messages and recommend opportunities for optimization and engagementEnsure online compliance with governmental agenciesEnsure proper utilization of intellectual property across e-commerce channel -Qualifications -

• Bachelor's degree in Business or Marketing major (quantitative, test-driven field or equivalent experience)
• 8-10 years of e-commerce experience
• 3-5 years' experience managing a teamSolid understanding of applicable KPIs along with the tools needed to measure and analyze campaign performanceProven success in managing accounts and data analytics to drive revenue and brand growth--- - - - - - - In-depth experience with website analytics tools such as Google Analytics Strong self-organization and time management skillsExperience working with Amazon, Walmart, E-Bay, Shopify and other major e-commerce companies -

Keywords: Sun Pharmaceutical Industries, Inc., Chicopee , Associate Director, E-Commerce, Executive , Hawthorne, Massachusetts