Group Director, Media Analytics

Company: Advantage Solutions Inc.
Location: Boston
Posted on: November 17, 2024

Job Description:

About UsWe are a leading media agency focused on delivering top-notch analytics and insights to our clients. We are seeking an experienced Group Director to lead our Media Performance Analytics team. This role is pivotal in elevating our media reporting capabilities, developing innovative solutions, and driving actionable insights.Job Description: As the Group Director of Media Performance Analytics, you will be instrumental in shaping the future of our media analytics practice through innovation in services and strategic team development. This role requires a strong background in media analytics, web analytics, media measurement, and attribution. The ideal candidate will be adept at crafting meaningful narratives from data, leading a team, and selling media analytics services to clients.Responsibilities:

• Own media analytics product and services delivery across the portfolio of clients.
• Act as the strategic lead on key agency accounts, build and maintain strong relationships with clients and serve as a trusted advisor and partner to client stakeholders.
• Lead the media performance analytics team ensuring high-quality output and context reach, actionable media insights.
• Mentor analysts in the art of interpreting data, guiding them to extract meaningful trends, patterns, and actionable insights from a variety of data sources and platforms. Cultivate a culture of continuous learning and collaboration, ensuring that knowledge and expertise are disseminated throughout the team.
• Collaborate with Media, Strategy, Creative, Technology, and Account teams to develop comprehensive measurement strategies and integrated cross-channel storytelling.
• Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives.
• Lead the evolution of the agency's measurement practice, implement innovative measurement frameworks and test designs to support media performance optimization.
• Partner with technical resources to guide implementation of key technologies that support data strategy.
• Stay abreast of media industry trends and advancements in analytics and technology.Qualifications:
  • 10+ years of experience leading media measurement practice. Agency or business consulting experience is a plus.
  • Deep knowledge of digital marketing across email, SMS, app, social, display, search and programmatic platforms. Understanding and prior experience with brand lift studies is preferred, familiarity with offline channels such as linear TV is a plus.
  • Advanced working knowledge of key web analytics platforms (e.g. Google Analytics, Adobe Analytics).
  • Knowledge of syndicated media research & systems (e.g. Nielsen).
  • Experience with data visualization tools (e.g., Power BI, Tableau).
  • Experience with cross-channel media measurement and attribution.
  • Strong storytelling skills, with the ability to translate data into clearly articulated strategies to accelerate how data and technology supports the maximization of client business outcomes.
  • Ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations.
  • Excellent communication and client presentation skills.
  • Proficiency in managing client relationships and delivering high-quality client-facing deliverables.
  • Dedication to teammates and a can-do attitude; ability to work effectively in a cross-functional capacity.
  • Proven track record of leading and mentoring analytics teams.
  • Continuous learning and growth mindset including willingness to stay updated on the latest advancements in analytics and marketing technology.
  • High sense of ownership, motivation, and desire to build high-performance teams.
  • Proactive problem-solving approach to address challenges and roadblocks. Ability to drive innovation in operational processes and improve cross-team collaboration.
  • Ability to quickly shift mindset and work in a fast-paced environment.
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Keywords: Advantage Solutions Inc., Chicopee , Group Director, Media Analytics, Advertising , Boston, Massachusetts